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Course Outline

Introduction to Persuasive Communication

  • Defining persuasive communication
  • The psychology underlying persuasion
  • The interplay of emotions and logic in influencing others
  • Common obstacles to effective persuasive communication

Persuasive Communication Techniques

  • Core principles of persuasion (ethos, pathos, logos)
  • Structuring messages for maximum impact
  • Leveraging storytelling and metaphors to engage and convince
  • Establishing credibility and trust

Nonverbal Communication: The Power of Body Language

  • Understanding the roles of gestures, posture, and facial expressions
  • The effect of eye contact on persuasion
  • Mirroring and matching techniques for building rapport
  • Using voice modulation and tone to enhance persuasive power

Applying Persuasive Communication in the Workplace

  • Persuading colleagues, clients, and stakeholders
  • Addressing objections and overcoming resistance
  • Strategies for negotiation and conflict resolution
  • Optimizing communication during meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in real-world scenarios
  • Role-playing and feedback sessions
  • Final exam to assess acquired knowledge

Summary and Next Steps

Requirements

  • Fundamental knowledge of communication principles
  • Experience in professional or business environments

Target Audience

  • Business professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

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