Digitalni marketing Training in Srbija

This live, instructor-led training in Srbija—delivered either online or onsite—caters to beginner and intermediate-level marketers seeking to construct, manage, and optimize advertising campaigns on prominent social media channels.

By the conclusion of this training, participants will be capable of:

• Implementing a structured methodology for social media campaign development.
• Setting up and administering ad campaigns on Facebook, Google, and TikTok.
• Defining campaign goals and selecting suitable ad formats.
• Identifying and targeting the ideal audience for advertising efforts.
• Optimizing ad performance through analytics and A/B testing.
• Allocating budgets efficiently to maximize return on investment.

This instructor-led, live training on Srbija (online or onsite) is designed for social media managers and marketing professionals at beginner to intermediate levels. It focuses on building and managing online communities, crafting impactful content strategies, and boosting brand engagement.

By the end of the session, participants will be equipped to:

• Define target audiences and adjust social media strategies to fit their profile.
• Select the most appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and scheduling calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and evaluate their success metrics.
• Engage and moderate online communities with effectiveness.
• Navigate social media crises while protecting brand reputation.
• Implement ethical best practices and social media policies.

This instructor-led, live training in Srbija (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Digitalna prisutnost brenda od ključnog je značaja za opstanak poslovanja u današnjem povezanom svetu.

Ova trening sesija uživo, pod vodstvom instruktora, namenjena je marketinškim stručnjacima svih nivoa znanja koji žele da ojačaju online pozicioniranje brenda, procene performansu brenda i upravljaju slikom i reputacijom brenda kroz obavljanje detaljne online revizije brenda.

Zbir različitih online tačaka kontakta na kraju određuje kako vaša ciljna publika percipira vašu kompaniju i da li će se odlučiti da posluje s vama.

Online revizija brenda postala je standardna praksa koju preduzeća koriste za procenu i ojačanje pozicioniranja brenda na određenom tržištu.

Pored procene online imovine koju posedujete radi identifikacije snaga i slabosti, ova revizija analizira kako se o vašem brendu priča na online kanalima koje vaše preduzeće ne poseduje, kako bi se ocijenila percepcija brenda.

Nakon završene online revizije brenda, bićete u položaju da razvijete transformativnu marketinšku strategiju brenda usklađenu sa širim poslovni ciljevima.

Iako se ovaj kurs ubraja u kategoriju 'Upravljanje brendom', on dotiče mnogo drugih disciplina unutar organizacije; od korisničkog iskustva i online putovanja korisnika do otkrivanja uvida, marketinške strategije i planiranja.

Do kraja ovog treninga, učesnici će moći da:

• Procene online prisustvo brenda po pitanju snaga i slabosti.
• Otkriju online reputaciju i sliku preduzeća.
• Identifikuju i ojačaju pozicioniranje brenda na određenom tržištu.
• Gradite brending strategiju orijentisanu na rezultate i integrisani plan online marketinških komunikacija.
• Izvrše analizu konkurencije brenda i izgrade perceptualne mape industrije.
• Obave SEO reviziju.
• Nauče ažurirane smernice za SEO u eri veštačke inteligencije (AI).
• Otkriju dragocena uvida o tome kako različite grupe kupaca percipiraju preduzeće i njegove proizvode ili usluge.
• Upravljaju online socijalnim slušanjem (social listening).
• Koriste AI da rutinske revizije brenda učine efikasnijim.