Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Defining the Target Market
- Comprehending audience personas
- Applying market research methods
- Identifying the social media behaviors of target customers
Selecting the Right Social Media Platforms
- Comparing major platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business objectives with platform capabilities
- Optimizing profiles to maximize engagement
Building a Social Media Strategy
- Establishing content pillars and defining content types
- Developing a content calendar and scheduling posts
- Balancing organic reach with paid content
Competitor Analysis
- Identifying key market competitors
- Evaluating their social media approaches
- Translating insights into competitive advantage
Creating and Managing Paid Ads
- Introduction to social media advertising principles
- Setting up ad campaigns and defining audience targeting
- Monitoring ad performance and optimizing results
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and resolving complaints
- Stimulating user-generated content and active interaction
Social Media Crisis Management
- Recognizing early signs of social media crises
- Formulating a crisis response plan
- Preserving brand credibility under pressure
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) in social media contexts
- Leveraging analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Navigating legal considerations and data privacy issues
- Ensuring ethical engagement and responsible content distribution
Summary and Next Steps
- Review of core concepts
- Identifying resources for ongoing professional development
- Q&A session and open discussion
Requirements
- Fundamental knowledge of social media platforms
- Working familiarity with digital marketing principles
- Practical experience in content creation is an advantage
Target Audience
- Social media managers
- Marketing specialists
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
