Digital Marketing Training Course

This one-day practical course is designed for marketing and social media professionals who already use Canva and CapCut regularly and want to move beyond their existing workflows.

The course focuses on advanced content creation, AI-assisted workflows and more efficient production of marketing and social media content. Rather than revisiting basic platform functionality, participants will explore techniques and capabilities that can help them create, adapt and improve content more efficiently while maintaining quality and brand consistency.

AI is an important component of the training, but the course is not limited to AI. Participants will also develop more advanced approaches to visual design, short-form video, content adaptation, branding and cross-platform production.

The training uses practical marketing and social media scenarios, allowing participants to apply the techniques directly to the types of content they create in their daily work.

Learning Outcomes

By the end of the course, participants will be able to:

• Use advanced Canva and CapCut capabilities beyond their existing day-to-day workflows.
• Identify where AI can meaningfully improve their content-production process.
• Use AI-assisted tools to accelerate creative development and content production.
• Create and adapt visual and video content for different platforms and formats.
• Produce multiple content variations from a single campaign concept or asset.
• Improve images, video, audio and other content elements using AI-assisted features.
• Build more efficient workflows for recurring marketing and social media content.
• Maintain brand consistency while using templates, AI-generated content and reusable assets.
• Combine Canva and CapCut more effectively within an integrated content-production workflow.
• Evaluate AI-generated content critically and make appropriate creative decisions rather than relying on automation alone.

Format

The course combines:

• Interactive instructor-led sessions.
• Live demonstrations of advanced Canva and CapCut capabilities.
• Practical marketing and social media scenarios.
• Hands-on exercises.
• AI-assisted content-production exercises.
• Workflow optimisation activities.
• Discussion of participants' existing workflows.
• Practical application using real-world content.

Course Customisation Options

The course can be customised around the participants' existing workflows, brand requirements and primary social media channels.

Customisation may include:

• Using the company's existing Canva templates and brand assets.
• Working with participants' own content.
• Focusing on specific social media platforms.
• Focusing on specific types of marketing content.
• Identifying repetitive tasks suitable for AI-assisted workflows.
• Exploring the specific Canva and CapCut AI capabilities available within the participants' current subscriptions.
• Building exercises around the company's actual content-production process.

Maintaining a strong digital presence is vital for business sustainability in the modern connected economy.

Targeted at marketing professionals across all levels, this live, instructor-led session aims to enhance online brand positioning, assess performance, and oversee brand image and reputation via detailed Online Brand Audits.

The cumulative effect of numerous digital touchpoints dictates how target audiences perceive your company and influences their business decisions.

Online brand auditing has become a standard protocol for businesses aiming to evaluate and fortify their market position.

In addition to analyzing owned online assets, this process examines external channels to gauge how the brand is discussed, thereby evaluating broader brand perception.

Upon completion, you will be empowered to create a transformative brand marketing strategy aligned with higher-level business goals.

Although classified under 'Brand Management,' this course spans multiple organizational disciplines, including customer experience, online user journeys, insight generation, and marketing strategy.

By the end of this training, participants will be able to:

• Assess a brand's online presence for potential strengths and weaknesses.
• Uncover online reputation and brand image metrics.
• Identify and strengthen market-specific brand positioning.
• Develop outcome-focused brand strategies and integrated digital marketing plans.
• Conduct competitive analyses and create industry perceptual maps.
• Perform SEO audits.
• Understand updated SEO guidelines in the context of AI.
• Discover insights into how different customer groups perceive the business and its services.
• Manage online social listening activities.
• Utilize AI to improve the efficiency of routine brand audits.

This instructor-led, live training on Serbia (online or onsite) is designed for social media managers and marketing professionals at beginner to intermediate levels. It focuses on building and managing online communities, crafting impactful content strategies, and boosting brand engagement.

By the end of the session, participants will be equipped to:

• Define target audiences and adjust social media strategies to fit their profile.
• Select the most appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and scheduling calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and evaluate their success metrics.
• Engage and moderate online communities with effectiveness.
• Navigate social media crises while protecting brand reputation.
• Implement ethical best practices and social media policies.

This live, instructor-led training in Serbia develops core crisis communication and emotional management capabilities for field staff in public services. Master the ABC protocol, de-escalation methods, and assertive techniques to manage confrontations effectively and protect institutional reputation.

This Serbia training provides digital marketing experts with the vital strategies necessary to establish a presence in the Chinese market. It covers SEO, social media, mobile marketing, and email campaigns, while emphasizing the use of analytics and budget planning to drive customer engagement.

This 7-hour instructor-led course in Serbia delves into core digital sales strategies, focusing on customer acquisition, engagement, and retention. Learners will discover how to utilize modern digital channels, improve online customer interactions, and deploy CRM tools to drive measurable business growth.

This instructor-led, live training in Serbia (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led training in Serbia—delivered either online or onsite—caters to beginner and intermediate-level marketers seeking to construct, manage, and optimize advertising campaigns on prominent social media channels.

By the conclusion of this training, participants will be capable of:

• Implementing a structured methodology for social media campaign development.
• Setting up and administering ad campaigns on Facebook, Google, and TikTok.
• Defining campaign goals and selecting suitable ad formats.
• Identifying and targeting the ideal audience for advertising efforts.
• Optimizing ad performance through analytics and A/B testing.
• Allocating budgets efficiently to maximize return on investment.