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Course Outline

Introduction to Customer Communication

  • The significance of effective communication
  • Applying emotional intelligence to customer relations
    • Emotional intelligence principles tailored for difficult clients
    • Active listening and demonstrating empathy
    • Strategic phrasing to shift a difficult client's mindset
  • Traits of modern customers
  • Factors contributing to difficult client behavior:
    • Their inherent nature or personality
    • Their motivation to secure additional benefits
    • Misunderstanding of sales conditions
    • Subpar service previously received
    • Failure to meet product or service quality standards
    • Personal or financial losses due to inefficient service

Types of Conflicts in Commercial Relationships

  • Conflicts stemming from misunderstandings
  • Conflicts arising from calculation errors
  • Conflicts resulting from unmet expectations

Managing Complaints and Claims

  • Identifying the core issue
  • Assigning responsibility for conflict management
  • Techniques for handling objections (such as the 'fog bank' technique)
  • Case study: Addressing a complaint about unsatisfactory service

Strategies for Conflict Resolution

  • Steps for effective resolution
  • Active listening and proposing viable solutions
  • Specific techniques for engaging with difficult clients (such as the 'mirror' technique)
  • Converting objections into sales opportunities
  • Additional useful strategies

Self-Care and Emotional Management

  • The importance of self-care when dealing with complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and importance of customer satisfaction surveys
  • Designing effective survey questions
  • Collecting and analyzing feedback data
  • Leveraging insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A solid grasp of customer service principles
  • Prior experience in client-facing positions
  • A desire to develop communication and conflict resolution skills

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders overseeing client relations
 14 Hours

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