Course Outline
Introduction to Customer Communication
- The significance of effective communication
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Applying emotional intelligence to customer relations
- Emotional intelligence principles tailored for difficult clients
- Active listening and demonstrating empathy
- Strategic phrasing to shift a difficult client's mindset
- Traits of modern customers
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Factors contributing to difficult client behavior:
- Their inherent nature or personality
- Their motivation to secure additional benefits
- Misunderstanding of sales conditions
- Subpar service previously received
- Failure to meet product or service quality standards
- Personal or financial losses due to inefficient service
Types of Conflicts in Commercial Relationships
- Conflicts stemming from misunderstandings
- Conflicts arising from calculation errors
- Conflicts resulting from unmet expectations
Managing Complaints and Claims
- Identifying the core issue
- Assigning responsibility for conflict management
- Techniques for handling objections (such as the 'fog bank' technique)
- Case study: Addressing a complaint about unsatisfactory service
Strategies for Conflict Resolution
- Steps for effective resolution
- Active listening and proposing viable solutions
- Specific techniques for engaging with difficult clients (such as the 'mirror' technique)
- Converting objections into sales opportunities
- Additional useful strategies
Self-Care and Emotional Management
- The importance of self-care when dealing with complex clients
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- The purpose and importance of customer satisfaction surveys
- Designing effective survey questions
- Collecting and analyzing feedback data
- Leveraging insights to enhance service quality and client retention
Additional Practical Cases with Participants
- Role-playing: Managing challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requirements
- A solid grasp of customer service principles
- Prior experience in client-facing positions
- A desire to develop communication and conflict resolution skills
Target Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leaders overseeing client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
All good