Search Engine Optimization (SEO) Training Course

In today's interconnected world, a brand's digital presence is vital for business survival.

This instructor-led, live training is designed for marketing professionals at all levels who wish to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The combination of various online touch points ultimately shapes how your target audiences perceive your company and determines whether they choose to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will analyze how your brand is discussed on external channels you do not own, thereby evaluating brand perception.

Upon completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a specific market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Serbia (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to be confused when you engage in digital marketing. You are often trying to figure out where to start, what to do or how to do digital marketing.

Whether you are a business owner or marketing practitioner, you need to be aware of the digital tools and techniques that help in new ways of growing your business.

This 4-hours course gives you step by step guidance on where to start, what to do and how to do digital marketing.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises

This training is ideally suited for professionals involved in Digital Marketing and strategic planning. It delves into the fundamental concepts necessary to achieve success in digital media. The program offers participants an overview of core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO. Upon completion, delegates will comprehend the significance of analytics and robust strategy, supported by practical examples.

This training is ideally designed for professionals involved in digital marketing and strategic planning.

Participants will explore the core concepts necessary for achieving success in the Chinese market via digital channels. The course introduces fundamental digital marketing techniques, ranging from mobile and social media marketing to email campaigns, PPC (Pay-Per-Click) advertising, and SEO.

By the conclusion of the program, learners will grasp the critical role of analytics and effective strategy, supported by practical examples.

This instructor-led, live training in Serbia (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales integrates classic sales methodologies with contemporary digital channels to more effectively reach, engage, and retain customers. This training provides participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and stimulate measurable business growth.

This instructor-led, live training (available online or onsite) targets beginner to intermediate sales professionals seeking to strengthen their digital selling and customer engagement capabilities to achieve superior sales outcomes in online environments.

Upon completion of this training, participants will be able to:

• Utilize digital channels effectively to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalized follow-up.
• Apply digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Hands-on exercises utilizing digital tools and real-world scenarios.
• Practical simulations of actual sales interactions.

Course Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

What will you gain

After completing this course, you will become a certified SMM strategy professional and obtain the qualifications listed below:

• Attain expertise in the essentials of the social media landscape
• Consolidate and master your existing social media knowledge
• Be competent to build outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to increase your online presence
• Attract a larger audience via communication with influencers
• Generate a social media strategy that works and brings results
• Study the current and future trends in the Social Media landscape
• Design an action plan that comprises the key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess the best knowledge and expert tips on the subject

Over the course of 7 hours of instruction, participants will explore the Google advertising ecosystem, learn where to position their advertisements, and understand the advantages of various ad formats.
This training is highly practical; the majority of the session is spent within the Google
Ads account, where attendees manually configure the campaign
guided by the course instructor.
Beyond setting up a campaign, participants will also learn strategies for
subsequent optimization to ensure effective results.

The training is led by an industry practitioner who regularly runs
advertising campaigns on Google. The final 30 minutes of the course are reserved
for a Q&A session, giving participants the chance to receive
answers to specific questions regarding advertising on Google Ads.

Target Audience:
The Google Ads Essentials Course is designed for individuals who already possess foundational
knowledge of internet marketing and wish to expand their expertise
using Google's primary advertising platform.

This instructor-led, live training in Serbia (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalized customer journey maps through integrated platforms.
• Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Key Learning Outcomes:

• Discover the diverse opportunities available in the field of internet marketing.
• Gain insight into advertising platforms and understand the critical role of SEO and analytics.
• Learn how to develop a personalized marketing strategy for both yourself and your company.
• Master the nuances of designing effective strategies and operational processes.
• Understand best practices for collaborating with other digital agencies.

Core Skills

• Formulating marketing strategies.
• Evaluating strategy performance.
• Selecting priority platforms relevant to your business activity.
• Establishing efficient cooperation processes with agencies and assessing their outcomes.

Professional Attitudes

• Conscious management of marketing initiatives (whether led by an internal team or an agency) and the preparation of digital strategies.
• Confidence in executing activities, accompanied by a clear awareness of the steps taken and tests conducted.

This instructor-led, live training in Serbia (online or onsite) is designed for beginner to intermediate marketers who want to create, manage, and optimize advertising campaigns across major social media platforms.

Upon completing this training, participants will be capable of:

• Establishing a structured framework for social media campaign development.
• Configuring and overseeing ad campaigns on Facebook, Google, and TikTok.
• Setting clear campaign goals and choosing appropriate ad formats.
• Pinpointing and targeting the most suitable audience for ad initiatives.
• Enhancing ad performance through analytics and A/B testing.
• Efficiently distributing budgets to maximize return on investment.