Course Outline
Introduction
• Why products fail: creating solutions for non-existent customer needs
Customer Interviews
• Developing an interview guide
• Formulating questions that do not lead the customer
• Synthesizing collected feedback
Journey and Process Mapping
• Mapping the customer journey
• Identifying authentic pain points
From Insights to Action
• Transforming insights into hypotheses
• Converting hypotheses into backlog items
Prototype Testing
• Validating ideas at low cost before construction
• Collaborating with UX on prototypes
Practice
• Conducting an interview session and journey mapping on a real case
Summary and Next Steps
Requirements
Prerequisites
• No prior experience in customer research is necessary
Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to base decisions on customer evidence
Testimonials (3)
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
Ahmed Nazeem - Maldives Pension Administration Office
Course - Multimodal AI for Enhanced User Experience
“I really appreciated the real-time approach the trainer used to show how our team can apply Human-Centered Design (HCD) to our project. It was also great that the trainer took the time to understand our project at a high level, which helped provide clear and practical guidance on how we can better approach both UX and UI.
