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Course Outline

1. Understanding Partnership and Cooperation within Organizations - Introduction to SRMM®: The Five Stages of Stakeholder
Relations Management Maturity
2. Identifying Partners - Stakeholder Mapping

  • Segmentation vs. Personalization: Defining the customer or collaborator and interpreting their needs

3. Structuring Stakeholder Collaboration - Levels of the Cooperation Maturity Model

  • Ad hoc (Spontaneous)
  • Procedural
  • Relational
  • Integrated Collaboration

4. Designing Satisfaction Factors in Partnerships - Mapping the Stakeholder Journey: Aligning Stakeholder Needs with Organizational Capabilities
5. Defining Business Value for Stakeholders through Selected Techniques - Workshop

Requirements

No prior preparation is required for this training.

 7 Hours

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