AI in Digital Marketing Training Course

Advertising and Creativity represents a cross-disciplinary approach that blends storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available both online and onsite, is designed for beginner to intermediate-level professionals aiming to strengthen their capacity to design impactful advertising strategies and creative campaigns.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends and award-winning campaigns.
• Apply AI tools and workflows tailored to advertising companies.
• Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lecture and discussion.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises with AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Artificial intelligence in digital marketing involves applying AI technologies to improve sales processes, audience targeting, personalization, and campaign optimization within advertising.

This instructor-led live training, available either online or onsite, is designed for intermediate-level OOH/DOOH sales professionals looking to leverage AI for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations, specifically DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Deploy AI tools to identify and qualify high-value prospects.
• Utilize AI-driven personalization techniques to develop compelling client proposals.
• Analyze campaign performance data to extract actionable insights.
• Conduct AI-supported sales pitch simulations to enhance preparation and performance.

Course Format

• Interactive lectures and discussions.
• Numerous exercises and practical sessions.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• For customized training arrangements, please contact us directly.

This course examines practical applications of artificial intelligence for institutional marketing within the private higher education sector. It delves into content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training (available online or onsite) targets intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational effectiveness.

By the conclusion of this training, participants will be capable of:

• Generating AI-assisted content for academic and brand positioning, aligned with target personas and channels.
• Developing AI-informed reputation and PR strategies for both online and offline environments.
• Optimizing digital campaigns through segmentation, attribution, and advanced analytics.
• Proposing AI-driven innovations for programs and value-added services.
• Planning internal change and digital culture initiatives to facilitate AI adoption.
• Designing engagement tactics for schools and prospective students, supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This practical course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for everyday sales and market analysis tasks—ranging from automating routine work to developing predictive insights and visual dashboards.

This instructor-led live training (available online or onsite) targets beginner to intermediate-level commercial professionals who aim to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost productivity by supporting content generation, research, communication, and workflow automation.

This instructor-led, live training session (available online or on-site) is tailored for professionals with little to no prior AI experience who want to enhance their daily efficiency by leveraging ChatGPT.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Apply ChatGPT effectively across various professional tasks.
• Refine prompts to achieve higher-quality responses.
• Recognize the tool’s limitations and adhere to best practices.

Course Format

• Interactive lectures and group discussions.
• Ample exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• For customized training arrangements, please contact us directly.

This instructor-led, live training in Serbia (online or onsite) is designed for marketers who want to utilize ChatGPT in their marketing campaigns. Participants will learn how to leverage ChatGPT for various marketing activities, including content creation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and its underlying mechanics.
• Use ChatGPT to create engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led live training in Serbia (online or onsite) is intended for marketing professionals at beginner to intermediate levels who wish to leverage ChatGPT to enhance productivity, improve content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts to generate high-quality, tailored content.
• Develop complete marketing campaigns more rapidly using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and automatically generate reports and presentations.

This instructor-led, live training in Serbia (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn the application of DeepSeek for real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Utilize AI for audience segmentation and personalized marketing initiatives.
• Integrate DeepSeek with marketing automation tools for effective campaign management.
• Apply predictive analytics to forecast customer behavior and enhance targeting efforts.

This instructor-led, live training in Serbia (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who aim to leverage generative AI to build personalized marketing campaigns.

Upon completion of this training, participants will be capable of:

• Grasping the core principles of generative AI and its role in marketing.
• Employing generative AI tools and platforms for campaign development.
• Creating personalized marketing content with AI models.
• Integrating AI-generated content into wider marketing frameworks.
• Evaluating and refining AI-driven marketing campaigns to improve performance.

This instructor-led live training in Serbia (online or onsite) targets intermediate-level marketing and sales professionals eager to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.