AI in Digital Marketing Training Course

Advertising and Creativity is a multidisciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns.

This instructor-led, live training (available online or on-site) is designed for professionals at beginner to intermediate levels who want to strengthen their ability to create impactful advertising strategies and creative campaigns.

By the end of this training, participants will be able to:

• Create brand narratives using effective storytelling techniques.
• Analyze both international and national advertising trends and award-winning campaigns.
• Utilize AI tools and workflows tailored for advertising companies.
• Participate in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lectures and discussions.
• Case study reviews of successful advertising campaigns.
• Practical workshops on art and creativity.
• Exercises with AI tools used in advertising.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

AI in Digital Marketing involves the use of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (available online or on-site) is designed for intermediate-level OOH/DOOH sales professionals who want to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data to gain actionable insights.
• Simulate sales pitches using AI for better preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Extensive exercises and practice sessions.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course delves into the practical applications of artificial intelligence in institutional marketing within private higher education. It covers areas such as content creation and positioning, reputation management, campaign optimization, product innovation, academic program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled perspective.

This instructor-led, live training (available online or on-site) is designed for intermediate-level marketing and communications professionals in higher education who want to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational effectiveness.

By the end of this training, participants will be able to:

• Develop AI-assisted academic and brand positioning content tailored to target personas and channels.
• Formulate AI-informed reputation and PR strategies for both online and offline environments.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change and digital culture initiatives to facilitate AI adoption.
• Design engagement strategies for schools and prospective students, supported by AI workflows.

Format of the Course

• Interactive lectures and discussions.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• For a customized version tailored to your institution, please contact us to arrange.

This practical course demonstrates how accessible, no-code, and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to generating predictive insights and creating visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner-level to intermediate-level commercial professionals who want to leverage AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool designed to boost productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (available online or on-site) is tailored for professionals who have little to no experience in AI and want to enhance their efficiency by utilizing ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and understand its functioning.
• Utilize ChatGPT effectively for various workplace tasks.
• Optimize prompts to receive more accurate responses.
• Recognize the limitations of ChatGPT and adhere to best practices for its use.

Format of the Course

• Interactive lectures and discussions.
• Numerous exercises and practice sessions.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• For customized training options for this course, please contact us to arrange.

This instructor-led, live training in Serbia (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Serbia (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Serbia (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Serbia (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Serbia (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.