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 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Overview of the OOH and DOOH advertising ecosystem
  • The current landscape of programmatic OOH
  • How AI enhances sales and operational efficiency

AI for Prospecting and Lead Qualification

  • Pinpointing target accounts through AI-generated insights
  • Implementation of predictive lead scoring models
  • Syncing AI prospecting efforts with CRM systems

Proposal Personalization with AI

  • Generating dynamic content for client-facing proposals
  • AI-assisted recommendations for creative assets
  • Customizing offers based on customer behavior analytics

Data Analysis and Performance Insights

  • Aggregation and processing of OOH campaign data
  • Utilizing AI tools for performance reporting and analysis
  • Forecasting trends and optimizing inventory usage

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Employing speech analysis and feedback mechanisms
  • Engaging in scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH delivery
  • Leveraging Place Exchange API data for precise targeting and reporting
  • Identifying automation possibilities within proposal-to-delivery cycles

Ethics, Privacy, and Compliance in AI for Advertising

  • Considerations regarding data privacy standards
  • Ensuring transparency in AI-assisted decisions
  • Adherence to industry compliance regulations

Summary and Next Steps

Requirements

  • A foundational grasp of digital marketing principles
  • Familiarity with OOH and DOOH advertising processes
  • Prior experience in sales or account management

Target Audience

  • Sales teams focused on OOH and DOOH channels
  • Professionals specializing in programmatic advertising
  • Account managers operating within media sales

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