Course Outline
Module 1: Concise and Smart Introduction
Objective: Align foundational knowledge without reiterating basic concepts.
- Techniques for structuring effective prompts (prompt engineering adapted for marketing).
- Understanding ChatGPT’s strengths and limitations, and strategies to work around them.
Module 2: Advertising & Campaigns: Accelerated and Creative Content Creation
Objective: Automate and speed up the creation of campaign materials.
- Generating invitation and marketing emails with adapted tone and language.
- Creating social media copy with varied stylistic options.
- Adapting campaigns for different audiences (e.g., B2B vs. B2C, domestic vs. international).
- Developing scripts for videos and advertisements.
- Utilizing ChatGPT for campaign idea brainstorming.
- Practical activity: Construct a full campaign including email, social post, call-to-action (CTA), and executive summary.
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Enhance the speed and quality of commercial communications.
- Writing client service correspondence.
- Drafting presentation follow-ups and post-meeting emails.
- Responding to common client objections using smart templates.
- Creating structured prompts specifically for email drafting.
- Developing reusable templates for various occasions.
- Translating and adapting multilingual messages.
- Translating reports and presentations while maintaining a professional tone.
- Practical activity: Generate and translate an institutional email and a client negotiation email.
Module 4: Controllership and Budget Management: Data and Report Clarity
Objective: Assist in organizing, summarizing, and communicating financial and management data more effectively.
- Summarizing financial reports with simplified explanations.
- Generating presentations (PowerPoint/Google Slides) from raw data.
- Automatically structuring slides based on report text.
- Creating accountability emails and internal communications.
- Checking consistency and clarity in spreadsheets via ChatGPT analysis.
- Practical activity: Generate a monthly budget summary and a 10-slide automated presentation using ChatGPT.
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant to facilitate faster decision-making.
- Best practices for asking complex, context-rich questions.
- Retrieving external data with ChatGPT (including its limitations).
- Practical alternatives: plugins, web browsing capabilities (if enabled), and auxiliary tools.
- Crafting prompts for competitor analysis, public data review, and industry reports.
- Practical activity: Simulate a competitor analysis and generate decision-making insights.
Closing: Integrating into Workflow
- Recommendations for integrating with Google Docs, Notion, Excel, and other tools.
- Open Q&A session and refinement of prompts created during the course.
Summary and Next Steps
Requirements
- Fundamental understanding of marketing and communication workflows.
- Prior experience in content creation or campaign management.
- No prior technical knowledge of AI is required.
Target Audience
- Marketing professionals.
- Advertising and campaign management teams.
- Client communication and financial controllership staff.
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
