Social Media Training in Belgrade

This training is ideally suited for professionals involved in Digital Marketing and strategic planning. It delves into the fundamental concepts necessary to achieve success in digital media. The program offers participants an overview of core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO. Upon completion, delegates will comprehend the significance of analytics and robust strategy, supported by practical examples.

This training is ideally designed for professionals involved in digital marketing and strategic planning.

Participants will explore the core concepts necessary for achieving success in the Chinese market via digital channels. The course introduces fundamental digital marketing techniques, ranging from mobile and social media marketing to email campaigns, PPC (Pay-Per-Click) advertising, and SEO.

By the conclusion of the program, learners will grasp the critical role of analytics and effective strategy, supported by practical examples.

Over the course of 7 hours of instruction, participants will explore the Google advertising ecosystem, learn where to position their advertisements, and understand the advantages of various ad formats.
This training is highly practical; the majority of the session is spent within the Google
Ads account, where attendees manually configure the campaign
guided by the course instructor.
Beyond setting up a campaign, participants will also learn strategies for
subsequent optimization to ensure effective results.

The training is led by an industry practitioner who regularly runs
advertising campaigns on Google. The final 30 minutes of the course are reserved
for a Q&A session, giving participants the chance to receive
answers to specific questions regarding advertising on Google Ads.

Target Audience:
The Google Ads Essentials Course is designed for individuals who already possess foundational
knowledge of internet marketing and wish to expand their expertise
using Google's primary advertising platform.

Key Learning Outcomes:

• Discover the diverse opportunities available in the field of internet marketing.
• Gain insight into advertising platforms and understand the critical role of SEO and analytics.
• Learn how to develop a personalized marketing strategy for both yourself and your company.
• Master the nuances of designing effective strategies and operational processes.
• Understand best practices for collaborating with other digital agencies.

Core Skills

• Formulating marketing strategies.
• Evaluating strategy performance.
• Selecting priority platforms relevant to your business activity.
• Establishing efficient cooperation processes with agencies and assessing their outcomes.

Professional Attitudes

• Conscious management of marketing initiatives (whether led by an internal team or an agency) and the preparation of digital strategies.
• Confidence in executing activities, accompanied by a clear awareness of the steps taken and tests conducted.