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Course Outline

Foundations of Data Storytelling

  • The definition of data storytelling and its significance
  • Core components of effective narratives: story, visuals, and data
  • Typical applications in public and corporate environments

Analyzing Audience and Context

  • Identifying the audience and their specific needs
  • Tailoring content for technical and non-technical stakeholders
  • Establishing the tone: persuasive, explanatory, or exploratory

Selecting Appropriate Visuals

  • Optimal times to employ bar charts, line graphs, scatter plots, and others
  • Common errors in visual encoding
  • Utilizing color, layout, and hierarchy for storytelling

Constructing the Narrative

  • Clarifying the "so what" behind the data
  • Storyboarding and sequencing visuals
  • Incorporating annotations and visual cues

Practical Tools and Methods

  • Basics of Excel, Power BI, Tableau, and Google Data Studio
  • Storytelling through slides and dashboards
  • Leveraging templates and reusable structures

Workshop and Review

  • Collective analysis of sample stories
  • Visual transformations before and after
  • Peer evaluation of draft storyboards

Conclusion and Future Steps

Requirements

  • A grasp of fundamental data visualization principles
  • Experience working with charts, graphs, or dashboards
  • Familiarity with spreadsheets or visualization tools

Target Audience

  • Data analysts
  • Public sector communicators
  • Policy advisors and managers involved in data interpretation
 14 Hours

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