Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Research Strategy, Planning & Method Selection
Foundations of UX Research & Product Stages (90 min)
- Understanding the role of research in product discovery, validation, and iteration
- Differentiating between research, analytics, and usability testing: knowing when to apply each
- Ethical research practices, inclusivity, and maintaining participant confidentiality
- Lab 1: Identifying research opportunities within your product lifecycle
Research Planning & Question Formulation (90 min)
- Setting research objectives, hypotheses, and success metrics
- Formulating clear, actionable research questions and problem statements
- Aligning research goals with business outcomes and user value propositions
- Lab 2: Creating a structured research brief and aligning stakeholder expectations
Overview of UX Research Methods (120 min)
- Generative versus evaluative research: covering discovery, concept validation, usability, and behavioral analysis
- Qualitative methods: interviews, contextual inquiry, diary studies, card sorting, and tree testing
- Quantitative and hybrid methods: surveys, A/B testing, analytics review, and unmoderated testing
- Weighing method trade-offs: depth versus breadth, speed versus rigor, and resource limitations
- Lab 3: Method-matching workshop: selecting appropriate tools for specific scenarios
Creating Research Plans & Execution Readiness (90 min)
- Constructing a step-by-step research plan: covering recruitment, scripting, scheduling, and logistics
- Developing moderator guides and structuring questions logically (open → probe → close)
- Handling participant incentives, consent forms, and accessibility needs
- Lab 4: Drafting a comprehensive research plan and moderator guide for a simulated product phase
Day 2: Execution, Synthesis & Strategic Impact
Conducting Research Sessions & Data Collection
- Interviewing and facilitation skills: building rapport, active listening, and effective probing
- Moderating both moderated and unmoderated sessions, along with best practices for remote interviewing
- Managing group dynamics, mitigating bias, and employing real-time note-taking strategies
- Lab 5: Live simulation: conducting a 30-minute moderated research session and capturing notes
Analyzing & Synthesizing Research Data
- Employing thematic analysis, affinity mapping, and pattern recognition techniques
- Triangulating qualitative insights with quantitative metrics
- Developing insight frameworks: assessing user journey impacts, mapping pain points, and identifying opportunities
- Avoiding common synthesis errors: confirmation bias, overgeneralization, and premature solution-jumping
- Lab 6: Transforming raw session data into a structured insight board with prioritized findings
Presenting Insights, Collaboration & Research Ops
- Creating compelling research reports, executive summaries, and decision-ready recommendations
- Communicating with stakeholders: aligning design, engineering, and leadership on next steps
- Implementing lightweight research operations: tagging, repository management, version control, and content reuse
- Integrating research into Agile/Scrum workflows and continuous discovery processes
- Lab 7: Delivering a 10-minute insight presentation to 'stakeholders' (peer group) and receiving structured feedback
Capstone Project & Course Wrap-up
- Capstone: Designing and presenting a mini-research plan encompassing execution strategy, synthesis, and an impact roadmap for a real or simulated product challenge
- Engaging in peer critique, facilitator coaching, and implementation planning
- Open Q&A session, discussion of career pathways, advanced research training options, and resource distribution
- Course closure and certificate issuance
Requirements
Prerequisites
- Basic understanding of digital product development or UX workflows
- No previous formal research experience is necessary
- Proficiency with collaborative online tools and structured problem-solving techniques
Audience
- UX Researchers & UX Specialists
- Product Managers, Designers, & Business Analysts
- Startup founders & cross-functional product leaders
- Professionals shifting into research-intensive roles
14 Hours
Testimonials (3)
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
Ahmed Nazeem - Maldives Pension Administration Office
Course - Multimodal AI for Enhanced User Experience
“I really appreciated the real-time approach the trainer used to show how our team can apply Human-Centered Design (HCD) to our project. It was also great that the trainer took the time to understand our project at a high level, which helped provide clear and practical guidance on how we can better approach both UX and UI.
