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Course Outline
Introduction to AI in Public Communication
- Understanding the role of ChatGPT within external communications workflows
- Exploring the capabilities and limitations when crafting public-facing messages
- Practicing responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements
- Generating multiple versions of content for various platforms (web, print, social)
- Ensuring factual accuracy and readiness for approval
Social Media Messaging with ChatGPT
- Creating concise and platform-specific posts for X, LinkedIn, and Facebook
- Adjusting tone and voice to align with the target audience
- Developing campaigns with hashtags, calls to action, and timing cues
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation
- Adapting cultural tone and structure for citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Creating reusable content structures (FAQ responses, updates)
- Incorporating tone and style guidance into prompts
- Using examples to refine ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles in all outputs
- Prompting for specific tones: informative, empathetic, reassuring, etc.
- Reviewing outputs against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- A foundational understanding of public communication workflows or external stakeholder messaging
- No prior experience with AI or ChatGPT is required
Target Audience
- Communications officers
- Outreach coordinators
- PR teams
7 Hours
Testimonials (2)
How to best integrate AI into the daily operations, project management, and strategic planning of the organization.
Mincho Dimitrov Benov
Course - AI and Modern Project Management for NGOs
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.