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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Uncovering customer needs
- Conducting market and competitor analysis
- Assessing market size relevant to the customer problem or need
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing initiatives based on value and effort
- Developing value maps and defining desired outcomes
2. Developing the Product
- User-centered design (UX/UI)
- Employing incremental and iterative development with cross-functional teams (Scrum)
- Managing backlogs and crafting user stories
- Applying early validation techniques, such as MVPs and experiments
- Defining key product metrics
- Participating in a practical Design Thinking workshop
- Exploring prompt engineering for leaders (applying AI to products)
- Implementing data-driven design principles
- Creating service design blueprints (service mapping)
- Refining backlog management and prioritization in an expert-led session
3. Delivering the Product to Customers
- Overseeing release cycles and roadmap management
- Formulating go-to-market strategies
- Managing onboarding and evaluating post-launch product experience
- Collecting feedback during production phases
- Aligning efforts with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realizing Value
- Tracking product metrics, including NPS, DAU, and retention rates
- Developing monetization and pricing models
- Performing funnel analysis
- Evaluating customer value through LTV, CAC, and ROI
- Driving data-informed iteration
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Analyzing the product P&L
- Building a robust business case
Wrap-up and Recommended Next Steps
Requirements
- A solid grasp of banking operations
- Hands-on experience in digital product development
- A basic understanding of AI concepts
Target Audience
- Product managers within the banking sector
- Leaders driving digital transformation initiatives
- Banking professionals engaged in AI-driven product design
Testimonials (1)
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