Get in Touch
 Duration 40 hours

Course Outline

1. Product Conceptualization

  • Identifying customer needs
  • Conducting market and competitor analysis
  • Assessing market size related to specific customer problems or needs
  • User segmentation and developing personas
  • Defining product vision, purpose, and strategy
  • Prioritization based on value and effort
  • Mapping value and defining desired outcomes

2. Product Creation

  • User-centered design (UX/UI)
  • Incremental and iterative development using cross-functional teams (Scrum)
  • Backlog management and drafting user stories
  • Early validation techniques (MVP, experiments)
  • Defining key product metrics
  • Practical Design Thinking workshop
  • Prompt engineering for leaders (applying AI to products)
  • Data-informed design approaches
  • Service design blueprints (service mapping)
  • Expert-led session on backlog management and prioritization

3. Product Delivery

  • Managing releases and roadmaps
  • Go-to-market strategies
  • Onboarding and measuring post-launch customer experience
  • Collecting feedback in production environments
  • Coordinating with marketing and sales teams
  • Constructing product funnels and monitoring dashboards

4. Value Realization

  • Key product metrics (NPS, DAU, retention, etc.)
  • Monetization and pricing models
  • Funnel analysis
  • Customer value metrics (LTV, CAC, ROI)
  • Data-driven iteration processes
  • Product lifecycle management
  • Ensuring product scalability and sustainability
  • Product Profit and Loss (P&L) analysis
  • Developing the business case

Summary and Future Directions

Requirements

  • Fundamental knowledge of banking operations
  • Experience in digital product development
  • Basic familiarity with AI concepts

Target Audience

  • Product managers within the banking industry
  • Leaders driving digital transformation
  • Banking professionals engaged in AI-assisted product design

Number of participants


Price per participant

Testimonials (1)

Upcoming Courses

Related Categories