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Course Outline

Introduction to Sentiment Analysis

  • Fundamentals of sentiment analysis.
  • Challenges and opportunities in sentiment analysis.
  • Overview of LLMs and their capabilities.

LLMs and Natural Language Understanding

  • Deep dive into LLMs architecture.
  • Understanding context and sentiment with LLMs.
  • Preprocessing data for sentiment analysis.

Building Sentiment Analysis Models with LLMs

  • Training LLMs for sentiment analysis.
  • Fine-tuning models for specific domains.
  • Practical exercises on model training.

Analyzing Social Media with LLMs

  • Collecting social media data for analysis.
  • Real-time sentiment tracking on social platforms.
  • Case studies of social sentiment analysis.

Sentiment Analysis in Customer Feedback

  • Extracting insights from customer reviews and surveys.
  • Enhancing customer service with sentiment analysis.
  • Workshop on feedback analysis.

Advanced Topics in Sentiment Analysis

  • Addressing sarcasm, irony, and complex emotions.
  • Cross-language sentiment analysis.
  • Future trends in sentiment analysis with LLMs.

Ethical Considerations and Bias Mitigation

  • Ethical implications of sentiment analysis.
  • Identifying and mitigating bias in models.
  • Responsible use of sentiment analysis.

Project and Assessment

  • Analyzing sentiment from a chosen dataset.
  • Peer reviews and group discussions.
  • Final assessment and feedback.

Summary and Next Steps

Requirements

  • Familiarity with fundamental machine learning concepts.
  • Experience with text data preprocessing and analysis.
  • Proficiency in Python programming.

Audience

  • Data scientists and analysts.
  • Marketing professionals.
  • Product managers.
 21 Hours

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