Course Outline
Foundations of Digital Marketing and E-commerce
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Define the core areas of digital marketing and e-commerce
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Outline the responsibilities associated with entry-level roles for digital marketers and e-commerce specialists
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Explain the concept and structure of a marketing funnel
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Identify the key components and objectives of a digital marketing and e-commerce strategy
Attract and Engage Customers with Digital Marketing
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Recognize strategies for building brand awareness among prospective customers
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Explain the purpose of SEO (search engine optimization) and define essential SEO terminology
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Optimize website content to improve SEO results
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Understand search engine marketing (SEM) and its value to businesses
From Likes to Leads: Online Customer Interaction
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Define social media marketing and describe its primary objectives
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Identify the core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
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Establish clear goals for social media campaigns
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Create, design, and repurpose compelling content for social media platforms
Thinking Beyond the Inbox: Email Marketing
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Understand the role of email marketing within a broader digital strategy
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Compose effective email copy, subject lines, and preview text
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Test, launch, and optimize email marketing campaigns
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Measure and analyze the outcomes of email campaigns
Measuring Success: Marketing Analytics and Evaluation
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Define media planning processes and strategies
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Describe the characteristics of a successful marketing campaign
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Evaluate performance metrics against goals and adjust marketing budgets or strategies accordingly
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Develop presentations and reports to inform stakeholders about campaign progress, success, and key insights
Closing the Deal: Building, Launching, and Managing E-commerce Stores
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Understand essential e-commerce strategies and best practices
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Explain the nature of e-commerce stores and platforms and how they operate
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Create an engaging online customer experience using industry best practices
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Set up a simulated e-commerce store using Shopify
Customer Retention: Building Loyalty Online
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Identify common strategies for fostering customer loyalty in e-commerce
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Effectively manage client relationships and measure customer satisfaction
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Search for, apply to, and prepare for job interviews and employment opportunities
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Assemble a portfolio and/or resume to present to potential employers
Requirements
- No degree or prior experience is required.
Testimonials (3)
The final day which is the Machine Learning Topic
John Erick Baltazar - Globe Telecom
Course - Google BigQuery
It was a really good training course, well prepared and explained by the trainer with great hands on experience on GCP.
Mircea
Course - Google Cloud Platform Basics and Management
Responses with solutions and practical use.
