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Course Outline

Module 1

What is Design Thinking?

  1. User Concept
  2. Creative Pattern Breaking
  3. Hypothesis Testing

Benefits for the Participant

  • Learn the principles of need research – the user's world
  • Answer the question of what is worth changing
  • Test the cost-effectiveness of implementing changes

Module 2

  1. Empathy - understanding needs
  2. Empathy Map
  3. Customer Experience Map
  4. Contextual Interviews
  5. Thinking with Questions
  6. User Stories

Benefits for the Participant

  • Learning the rules of effective need research
  • Ability to ask the right questions
  • Creating space for creativity

Module 3

Defining the Right Problem

  1. Synthesis of gathered information
  2. Customer Problem Definition – Problem Mapping
  3. Customer Perspective

Benefits for the Participant

  • Can define the customer's problem
  • Introduces criteria from general to specific
  • Indicates specific steps for further change and implementation to start

Module 4

Generating Ideas

  1. Brainstorming
  2. Idea Map
  3. Brainstorming Techniques
  4. FUCO and FUO in idea generation

Benefits for the Participant

  • Can generate ideas
  • Knows the rules of brainstorming
  • Knows the principles of listening-oriented communication

Module 5

Building Prototypes

  1. How to create a basic solution prototype
  2. How to maintain the customer perspective during the prototype creation stage
  3. Let the client speak – prototyping in collaboration with the client

Benefits for the Participant

  • Can create prototypes from available tools
  • Can present and discuss what has been created
  • Knows product characteristics and can correlate them with customer needs

Module 6

Testing

  1. We define the testing area
  2. We determine the scope of tests
  3. Phasing
  4. Verification of the product acceptance and approval process

Benefits for the Participant

  • Can create a test schedule
  • Can create an effective test acceptance process

Requirements

The training aims to introduce participants to the Design Thinking methodology.

Previous knowledge and familiarity with the topic are not necessary to participate in this training.

 14 Hours

Number of participants


Price per participant

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