Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will explore what it means for a company to be digital and how this transforms business operations. You will also be introduced to the THRIVE framework, which serves as the structural foundation of the course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

The transformation module delves deep into the subject, addressing questions such as why, what, and how to digitally transform businesses. We examine the mindsets behind transformations and the various challenges companies face during their transformative journeys.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This module explores the opportunities that arise during transformation and key areas of focus. We also examine the six main exponentials, how the economy is constantly disrupted, and the associated challenges. Additionally, we assess company readiness for transformation and the hidden 'icebergs' involved in digital transformation.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework promotes a Holistic view within organizations. This perspective urges companies to integrate digital transformation activities rather than isolating them. For a company aiming for holism, it is imperative to understand transformation leadership capabilities and strategies. We also explore the business models, culture, and structures that must be strategically selected for companies on the path to transformation.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must promote, support, and hone specific capabilities to achieve transformation success. This module covers vital areas such as transformation management, innovation, and technical capabilities. We also explore the 360-degree approach to value, risk, and governance that ensures a holistic company strategy.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we analyze the responses companies must make as the digital economy grows. This includes leveraging competitive intelligence and data to strategically choose how to react to market changes. Companies may adopt either defensive or offensive responses, both of which are explained in this module. We also examine digital business models and the benefits of responding quickly in today’s environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework: Innovation. This section equips you with knowledge on achieving innovation excellence and emphasizes the importance of keeping customer expectations at the core. Customer centricity drives innovative products and services, making it vital for any organization undergoing business transformation. Innovation is also guided by achieving operational excellence and implementing effective business model innovations, both of which are covered in this module.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This section teaches the various ways and tools companies can use to innovate in the marketplace. We look at emerging technologies, digital use cases, the SMAC stack, and app clouds available today for effective digital business transformations. We also discuss the importance of innovation funding, culture, and processes. The module concludes by highlighting the significance of measuring innovation.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is the core of any organization’s mission. In this module, we learn about both internal and external value that companies must create to succeed. We focus on external value here and will address internal value in the next module. The various areas of external value explained include customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

This module builds on the previous day’s content by examining internal value creation and measuring the value generated. While tangible efforts are easy to measure, this module also highlights intangible value creation. Companies must account for intangible value during digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy an organization may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise. Enterprise refers to the organization as a whole and is critical in digital business transformation, which cannot be achieved if treated as an isolated strategy. Transformation must permeate all levels of the organization; thus, this module teaches about the transformation leaders, mindsets, capabilities, and culture required. We also distinguish between transformation leaders/management and technology leaders/management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

In this module, we review the different areas of management required when a company decides to transform. Portfolio, programme, and project management are vital to the transformation process. The module also highlights Organisational Change Management, explaining why an OCM committee can play a significant role in business transformation. We learn that while firm procedures and strategies are important, companies must also leave room for agility and change.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five is the concluding day of the course. Participants are guided step-by-step through the 10 phases of the transformation roadmap that all companies undergo during their digital business transformation. A roadmap helps everyone in the organization understand each step of the journey. Meanwhile, the THRIVE framework provides the principles needed to build a roadmap tailored to the company’s environment.

Phase 1 begins by explaining the roadmap, followed by subsequent steps: aligning leadership, analyzing the market, establishing responses, and activating transformation readiness. The remaining five phases are detailed in the next module.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

A roadmap must be holistic, ensuring all THRIVE principles are applied. It helps ensure that THRIVE principles and lessons are implemented in the correct sequence. This module outlines the remaining phases of the transformation roadmap: innovating strategically, preparing, prioritizing, and presenting business cases, defining portfolios, and executing and managing the transformation. We will also conduct a digital business case exercise to bring all lessons into practical use.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and prioritize digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This module wraps up all the lessons learned in the course. We compare two firms—one that follows the THRIVE principles and one that does not—to understand why the framework is important, universal, and adaptable to fit a company’s objectives. We also view a short clip on why companies need digital transformation today.

• A tale of two firms
• Why be Digitally Transformed?