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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Hands-on lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Prompt engineering for high-quality visuals
  • Addressing style, consistency, and branding
  • Hands-on lab: generating product imagery

Video Creation with Veo

  • Text-to-video production workflows
  • Refining and editing generative video assets
  • Hands-on lab: creating short marketing videos

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text functionalities
  • Applications in voice cloning and accessibility
  • Hands-on lab: producing branded audio content

Music Generation with Lyria

  • Composing music across various genres
  • Incorporating music into marketing and media strategies
  • Hands-on lab: creating background music

Combining Media Modalities

  • Sequencing outputs across multiple models (image, audio, video)
  • Developing multimodal workflows for narrative storytelling
  • Hands-on lab: assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and brand safety protocols
  • Optimizing workflows for scalability and compliance
  • Case studies of enterprise implementation

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Foundational knowledge of generative AI concepts
  • Understanding of media workflows (image, video, or audio)

Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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