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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry use cases
  • Hands-on lab: Configuring the Vertex AI environment

Image Generation with Imagen

  • Effective prompt design for high-fidelity images
  • Managing style, consistency, and branding
  • Hands-on lab: Developing product imagery

Video Creation with Veo

  • Text-to-video production workflows
  • Editing and refining generative video content
  • Hands-on lab: Producing short marketing videos

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text functionalities
  • Voice cloning and accessibility applications
  • Hands-on lab: Crafting branded audio content

Music Generation with Lyria

  • Generative composition across various genres
  • Incorporating music into marketing and media campaigns
  • Hands-on lab: Creating background music tracks

Combining Media Modalities

  • Chaining outputs across multiple models (image + audio + video)
  • Designing multimodal workflows for narrative storytelling
  • Hands-on lab: Assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety measures
  • Optimizing workflows for scale and regulatory compliance
  • Enterprise adoption case studies

Summary and Next Steps

Requirements

  • Practical experience with cloud-based tools and APIs
  • Foundational knowledge of generative AI principles
  • Understanding of media workflows (covering image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers
 14 Hours

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