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 Duration 14 hours

Course Outline

Introduction to Generative Media with Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Practical lab: configuring the Vertex AI environment

Image Generation Using Imagen

  • Designing prompts for high-fidelity images
  • Managing style, consistency, and brand identity
  • Practical lab: generating product visuals

Video Production with Veo

  • Implementing text-to-video pipelines
  • Editing and refining generative video assets
  • Practical lab: creating concise marketing videos

Speech and Audio with Chirp

  • Capabilities for text-to-speech and speech-to-text
  • Applications in voice cloning and accessibility
  • Practical lab: producing branded audio assets

Music Creation with Lyria

  • Generative composition across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: composing background scores

Synthesizing Media Modalities

  • Linking outputs across multiple models (image, audio, and video)
  • Developing multimodal workflows for narrative impact
  • Practical lab: assembling a comprehensive multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety protocols
  • Optimizing workflows for scalability and regulatory compliance
  • Review of enterprise adoption case studies

Conclusion and Recommended Next Steps

Requirements

  • Practical experience with cloud-based tools and APIs
  • Fundamental understanding of generative AI principles
  • Knowledge of media workflows involving images, video, or audio

Target Audience

  • Content creators
  • Marketing professionals
  • Product managers
  • Software developers

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