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Duration 14 hours
Course Outline
Introduction to Generative Media with Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Practical lab: configuring the Vertex AI environment
Image Generation Using Imagen
- Designing prompts for high-fidelity images
- Managing style, consistency, and brand identity
- Practical lab: generating product visuals
Video Production with Veo
- Implementing text-to-video pipelines
- Editing and refining generative video assets
- Practical lab: creating concise marketing videos
Speech and Audio with Chirp
- Capabilities for text-to-speech and speech-to-text
- Applications in voice cloning and accessibility
- Practical lab: producing branded audio assets
Music Creation with Lyria
- Generative composition across various genres
- Incorporating music into marketing and media strategies
- Practical lab: composing background scores
Synthesizing Media Modalities
- Linking outputs across multiple models (image, audio, and video)
- Developing multimodal workflows for narrative impact
- Practical lab: assembling a comprehensive multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety protocols
- Optimizing workflows for scalability and regulatory compliance
- Review of enterprise adoption case studies
Conclusion and Recommended Next Steps
Requirements
- Practical experience with cloud-based tools and APIs
- Fundamental understanding of generative AI principles
- Knowledge of media workflows involving images, video, or audio
Target Audience
- Content creators
- Marketing professionals
- Product managers
- Software developers
Testimonials (1)
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