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Course Outline
Data Integration in Looker Studio
- Overview of data source connectors.
- Connecting Google Analytics, BigQuery, and external platforms.
- Resolving common data integration issues.
Custom Metrics and Calculated Fields
- Creating calculated fields for custom analysis.
- Using formulas to generate unique metrics.
- Blending data from multiple sources.
Advanced Data Visualization Techniques
- Exploring advanced chart types (e.g., scatter plots, heatmaps).
- Designing interactive dashboards with filters and controls.
- Incorporating dynamic date ranges and drilldowns.
Automating Reports and Workflows
- Setting up real-time data updates.
- Scheduling and sharing automated reports.
- Integrating Looker Studio with other tools and platforms.
Best Practices for Data Storytelling
- Using color, layout, and text effectively.
- Tailoring reports to different audiences.
- Ensuring data accuracy and consistency in reporting.
Final Project: Building an Advanced Dashboard
- Creating a dashboard that integrates multiple data sources.
- Designing advanced visualizations and interactivity.
- Presenting insights and recommendations.
Summary and Next Steps
Requirements
- Basic understanding of Looker Studio or data visualization concepts.
- Experience with at least one data source, such as Google Analytics or spreadsheets.
Audience
- Data analysts.
- Marketing specialists.
- Operations teams.
- Team leads.
14 Hours
