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 Duration 14 hours

Course Outline

Part 1: Role Definition and Product Strategy

1. The Core Responsibilities of a Product Owner
• Key duties: value maximization, backlog management, stakeholder engagement, and decision-making
• Clarifying what the role excludes: acting as a project manager, proxy, or administrative secretary
• The Product Owner’s position within Scrum and large-scale frameworks (including SAFe)
• Exercise 1: Align your current responsibilities with the standard Product Owner duties

2. Defining Vision, Goals, and Roadmap
• Crafting a memorable product vision
• Establishing product goals aligned with business results
• Developing a realistic and sustainable roadmap
• Exercise 2: Create a vision and goal set for a live product

3. Managing the Backlog
• Treating refinement as an ongoing process
• Decomposing large items into valuable, manageable increments
• Understanding the Definition of Ready and Definition of Done
• Exercise 3: Refine and split a backlog of actual requirements

4. Prioritization Techniques
• Balancing value against effort
• Applying the MoSCoW method
• Utilizing Cost of Delay and WSJF
• Exercise 4: Prioritize a backlog amidst competing stakeholder requests

Part 2: The Product Owner in Practice

5. Stakeholder Engagement
• Mapping stakeholders within large organizations
• Declining requests with well-reasoned arguments
• Handling expectations, dependencies, and escalations
• Exercise 5: Role-play a challenging conversation with a stakeholder

6. Collaboration with the Team
• Working alongside business analysts, UX designers, and engineers
• The Product Owner’s role in Scrum ceremonies: planning, review, and retrospective
• Managing interactions with external vendors

7. Evaluating Success
• Shifting focus from outputs to outcomes
• Selecting appropriate success metrics and monitoring adoption
• Case study: Reducing loan application time from over 30 minutes to 5 minutes

8. Capstone: Developing a Product Plan
• Teams will create a vision, roadmap, and prioritized backlog for a real-world product case
• Presentation and peer feedback

9. Conclusion
• Essential habits of successful Product Owners
• Formulating a personal action plan
• Q&A session

Requirements

Prerequisites

• Foundational knowledge of Agile or Scrum principles
• Practical experience working on projects or products in any capacity

Target Audience

• Emerging and prospective Product Owners
• Business analysts and project managers transitioning into product-focused roles
• Subject matter experts collaborating closely with delivery teams

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