Course Outline
Foundations of Product Management
- Comprehending the product manager's role
- Attributes of digital products
- Essential skills and duties
Product Vision and Strategy
- Developing a practical product vision
- Aligning strategy with organisational objectives
- Establishing outcomes and value propositions
Market and Customer Research
- Discovery instruments and research approaches
- Detecting customer needs and behaviours
- Validating hypotheses and collecting evidence
Product Roadmapping
- Constructing structured and feasible roadmaps
- Prioritisation strategies and frameworks
- Conveying roadmap direction
Product Development and Delivery
- Collaborating efficiently with delivery teams
- Considerations for agile and iterative delivery
- Specifying, assessing, and refining product requirements
Product Performance and Measurement
- Establishing KPIs and performance indicators
- Interpreting product data to gain insights
- Enhancing performance via data-driven decisions
Lifecycle Management and Evolution
- Overseeing products through each lifecycle phase
- Spotting opportunities for improvement
- Ensuring long-term product resilience
Stakeholder Collaboration
- Fostering alignment among functional teams
- Handling expectations and communication
- Enabling informed product decisions
BCS Examination Preparation
- Exam structure and guidance
- Study advice and suggested materials
- Reviewing practice questions
Summary and Next Steps
Requirements
- A grasp of fundamental product management principles
- Practical experience within digital product delivery contexts
- Knowledge of foundational business analysis practices
Target Audience
- Professionals in digital product roles looking to bolster their competencies
- Individuals studying for the BCS Practitioner Certificate in Digital Product Management
- Team members moving into structured product management frameworks
Testimonials (2)
Really enjoyed the topics covered and the way that the trainer ran the session
Richard
Course - BCS Practitioner Certificate in Data Protection
1. The BCS test exam questions were often incoherent or not related to the syllabus - which appears to be a trait of BCS course and exams 2. the subject matter was taught reading powerpoint slides full of text - the BCS should be providing at least some diagrammatic content and other visual aids especially as many people learn in very different ways - more than just reading text.
