Practical AI Tools for Communication, Design, and Media Work Training Course

Prompt Engineering Strategies with ChatGPT

• Introduction to ChatGPT and the basics of prompt design
• Content generation: crafting emails, abstracts, reports, and concept ideas
• Automating recurring tasks by designing custom prompts in ChatGPT

Leveraging Google AI Ultra (Gemini) in Professional Settings

• Getting started with Gemini in Google Docs, Sheets, and Gmail
• Real-time writing assistance, summarization, and deriving data insights
• Enhancing collaboration through AI support within the Google ecosystem

AI-Driven Image and Video Creation

• Survey of key platforms: Adobe Firefly, Runway ML, and Canva Magic Studio
• Generating and refining AI images for presentations and marketing campaigns
• Producing video assets using text-to-video technologies

AI Utilities in Microsoft 365 (Copilot)

• Capabilities of Microsoft Copilot across Word, Excel, and Outlook
• Condensing documents and drafting professional correspondence
• Data visualization and spreadsheet automation using Copilot

Cybersecurity and Ethical AI Integration

• Navigating data privacy and risks associated with AI-generated material
• Best practices for responsible AI adoption within organizations
• Regulatory compliance and risk reduction frameworks

Practical AI Applications in Creative Processes

• AI-assisted ideation for communication teams
• Rapid design iteration and prototyping with AI
• Case studies focusing on video production and social media content

Free and Accessible AI Tools for Daily Operations

• Review of AI platforms offering free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
• Strategies for selecting tools based on specific workplace requirements
• Guided hands-on experimentation and discovery

Recap and Future Directions