ChatGPT for Marketing Training Course

This one-day practical course is designed for marketing and social media professionals who already use Canva and CapCut regularly and want to move beyond their existing workflows.

The course focuses on advanced content creation, AI-assisted workflows and more efficient production of marketing and social media content. Rather than revisiting basic platform functionality, participants will explore techniques and capabilities that can help them create, adapt and improve content more efficiently while maintaining quality and brand consistency.

AI is an important component of the training, but the course is not limited to AI. Participants will also develop more advanced approaches to visual design, short-form video, content adaptation, branding and cross-platform production.

The training uses practical marketing and social media scenarios, allowing participants to apply the techniques directly to the types of content they create in their daily work.

Learning Outcomes

By the end of the course, participants will be able to:

• Use advanced Canva and CapCut capabilities beyond their existing day-to-day workflows.
• Identify where AI can meaningfully improve their content-production process.
• Use AI-assisted tools to accelerate creative development and content production.
• Create and adapt visual and video content for different platforms and formats.
• Produce multiple content variations from a single campaign concept or asset.
• Improve images, video, audio and other content elements using AI-assisted features.
• Build more efficient workflows for recurring marketing and social media content.
• Maintain brand consistency while using templates, AI-generated content and reusable assets.
• Combine Canva and CapCut more effectively within an integrated content-production workflow.
• Evaluate AI-generated content critically and make appropriate creative decisions rather than relying on automation alone.

Format

The course combines:

• Interactive instructor-led sessions.
• Live demonstrations of advanced Canva and CapCut capabilities.
• Practical marketing and social media scenarios.
• Hands-on exercises.
• AI-assisted content-production exercises.
• Workflow optimisation activities.
• Discussion of participants' existing workflows.
• Practical application using real-world content.

Course Customisation Options

The course can be customised around the participants' existing workflows, brand requirements and primary social media channels.

Customisation may include:

• Using the company's existing Canva templates and brand assets.
• Working with participants' own content.
• Focusing on specific social media platforms.
• Focusing on specific types of marketing content.
• Identifying repetitive tasks suitable for AI-assisted workflows.
• Exploring the specific Canva and CapCut AI capabilities available within the participants' current subscriptions.
• Building exercises around the company's actual content-production process.

Explore how Artificial Intelligence can revolutionize your HR workflows—from hiring to payroll and employee development—through engaging, hands-on sessions. This program equips HR professionals with the confidence and capability to deploy AI responsibly and effectively, ultimately driving greater operational efficiency, data accuracy, and a superior employee experience.

Key Benefits:

• Acquire practical AI competencies specifically adapted for HR environments
• Master techniques to streamline and optimize essential HR functions
• Navigate the landscape of ethical AI application and risk governance
• Strategically position your HR department for long-term success

Discover practical AI applications for institutional marketing in private higher education. This training in Serbia focuses on content creation, reputation management, campaign optimization, and program innovation. Learn to utilize AI to drive student recruitment, differentiation, and stakeholder engagement.

This live training in Serbia enables commercial professionals to harness no-code AI for sales and market analysis. Discover how to automate routine tasks, construct predictive models, and build insightful dashboards using Excel and Power BI to facilitate smarter, data-driven decisions.

This live, instructor-led training, offered online or at the client's location, is tailored for business professionals, managers, process owners, analysts, and AI implementation leaders with beginner to intermediate expertise seeking to use ChatGPT to automate repetitive business tasks, organize workflows, retain process state, and enhance result consistency.

By the conclusion of this training, participants will be able to:

• Design and set up ChatGPT-based workflows with clearly defined inputs, steps, outputs, and acceptance standards.
• Utilize context, memory, projects, plugins, and Spaces to organize instructions, data sources, and workflow outcomes.
• Establish recurring execution and notification rules where scheduling features are accessible.
• Assess workflow consistency, identify variability sources, and test automation results against defined quality benchmarks.

This live, instructor-led training in Serbia (online or on-site) targets developers who want to leverage ChatGPT (GPT-4) in their applications. Participants will gain practical insights and hands-on experience in integrating ChatGPT into their projects.

By the end of this training, participants will be able to:

• Grasp the architecture and operational principles of ChatGPT.
• Use the ChatGPT API to interact with the model through code.
• Create conversational agents and chatbots leveraging ChatGPT.
• Discover new GPT-4 features and functionalities to improve application performance.
• Customize and fine-tune ChatGPT for tailored use cases.

This advanced instructor-led training in Serbia equips technical professionals to develop, integrate, and govern ChatGPT-based solutions for enterprise applications. It encompasses API integration, custom AI deployment, and rigorous security controls to facilitate automation and analytics.

This instructor-led, live training in Serbia (online or onsite) is aimed at developers who wish to learn beginner to intermediate-level skills in developing applications using ChatGPT.

By the end of this training, participants will be able to:

• Gain a solid understanding of ChatGPT fundamentals.
• Leverage ChatGPT to build and develop web applications.
• Discover ChatGPT best practices and real-world applications.

This instructor-led live training in Serbia (online or onsite) is intended for marketing professionals at beginner to intermediate levels who wish to leverage ChatGPT to enhance productivity, improve content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts to generate high-quality, tailored content.
• Develop complete marketing campaigns more rapidly using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and automatically generate reports and presentations.

This instructor-led, live training in Serbia (online or onsite) is designed for intermediate to advanced marketing professionals who want to learn the application of DeepSeek for real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Utilize AI for audience segmentation and personalized marketing initiatives.
• Integrate DeepSeek with marketing automation tools for effective campaign management.
• Apply predictive analytics to forecast customer behavior and enhance targeting efforts.

This instructor-led, live training in Serbia (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who aim to leverage generative AI to build personalized marketing campaigns.

Upon completion of this training, participants will be capable of:

• Grasping the core principles of generative AI and its role in marketing.
• Employing generative AI tools and platforms for campaign development.
• Creating personalized marketing content with AI models.
• Integrating AI-generated content into wider marketing frameworks.
• Evaluating and refining AI-driven marketing campaigns to improve performance.

This instructor-led live training in Serbia (online or onsite) targets intermediate-level marketing and sales professionals eager to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.